At LIGNĒ, we respect your privacy and are committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit or make a purchase from ligne.store (the “Site”), or otherwise interact with us.

1. Information We Collect

When you visit the Site, we automatically collect certain information about your device, including your web browser, IP address, time zone, and some of the cookies installed on your device. As you browse the Site, we also collect information about the individual pages or products you view, what websites or search terms referred you to the Site, and how you interact with the Site. We refer to this automatically collected information as Device Information.

We collect Device Information using the following technologies:

• Cookies – data files placed on your device that often include an anonymous unique identifier.

• Log files – track actions occurring on the Site and collect data such as IP address, browser type, internet service provider, referring/exit pages, and date/time stamps.

• Web beacons, tags, and pixels – electronic files used to record information about how you browse the Site.

When you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit/debit card numbers or other payment details), email address, and phone number. We refer to this information as Order Information.

Together, Device Information and Order Information are referred to as Personal Information.

2. How We Use Your Personal Information

We use the order information that we collect primarily to fulfill orders placed through the site, including processing your payment information, arranging for shipping, and providing you with invoices and order confirmations.

Additionally, we use this information to:

• Communicate with you regarding your orders, account, or inquiries

• Screen orders for potential risk or fraud

• Provide customer support

• Improve and optimize our Site and services

• Send you marketing or promotional communications, where permitted by law and in line with your preferences

We use Device Information to help us detect potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site by analyzing how customers browse and interact with it.

3. Sharing Your Personal Information

We share your Personal Information with third parties only as necessary to operate our business and provide our services. For example:

• We use Shopify to power our online store. Shopify processes your Personal Information in order to host the Site and process orders.

• We use third-party payment processors and shipping providers to complete transactions and deliver your orders.

• We may use analytics and marketing tools to better understand customer behavior and improve our offerings.

We may also share your Personal Information to comply with applicable laws and regulations, respond to lawful requests for information, or protect our rights.

4. Cookies and Tracking Technologies

The Site uses cookies and similar technologies to enhance your browsing experience, remember your preferences, and understand how the Site is used. You can control and manage cookies through your browser settings. Please note that disabling cookies may affect the functionality of the Site.

5. Your Rights

Depending on your location, you may have the right to access the personal information we hold about you, request corrections, request deletion, or object to certain uses of your information.

If you would like to exercise these rights, please contact us using the information below.

6. Data Retention

We retain your Personal Information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

7. Data Security

We take reasonable measures to protect your Personal Information from unauthorized access, disclosure, alteration, or destruction. While no method of transmission over the internet is completely secure, we strive to use commercially acceptable means to protect your information.

8. Third-Party Links

The Site may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites, and we encourage you to review their privacy policies.

9. Children’s Privacy

The Site is not intended for individuals under the age of 13. We do not knowingly collect or solicit personal information from children under 13. If you are a parent or guardian and believe that your child has provided us with Personal Information, please contact us immediately so that we can take appropriate steps to remove such information from our records.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, operational requirements, or legal obligations. Any updates will be posted on this page with a revised “Last updated” date.

11. Contact Us

If you have any questions about this Privacy Policy, your personal information, or our privacy practices, please contact us at contact@brandname.com